Store
Gallery

Studio —
Workshop

What If welcomes a wide range of customers, from wedding ring hunters to contemporary jewellery art collectors and fashion jewellery lovers.

The gallery reflects the distinctive style of the founder and designer Francesca with its clean yet irregular and handcrafted and warm aesthetic. Overall the gallery presents a modern look that matches the young, alternative, and yet elegant and picturesque atmosphere of Prenzlauerberg, the historical neighbourhood where What If is located at.

The name What If wants to provoke and invite to think out of the box, out of the classic idea of jewellery.

What If studio PrenzlauerBerg

Designer — Artist

Auna Studio

Chiara Zardi is an Italian designer and goldsmith based in Berlin. She has pursued jewelry as a parallel career, attending courses and working with various masters across Europe.

Her practice is based in traditional crafting techniques, with a commitment to pushing the boundaries of contemporary design and goldsmithing, Chiara's design ethos is rooted in research and exploration, particularly within the jewelry industry.

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Designer — Artist

Francesca U. Contemporary Jewellery

Francesca Urciuoli is an Italian jewellery designer. Since starting her jewellery education she has not stopped travelling, hungry for new adventures to draw her out of her comfort zone, and to learn new jewellery techniques and languages.

From Perugia, a small city in the centre of Italy, she moved to Florence for her BFA at Alchimia, School of Contemporary Jewellery, and consequently to the USA for her MFA at SUNY New Paltz. After her studies, she undertook several internships in the USA, first in Delaware at Heidi Lowe Gallery and then in San Diego, CA, where she was a studio assistant for metalsmith Anne Wolf. During that time, she learned to work with the mokume gane technique and since then, Francesca has not stopped learning and experimenting with it.

After her experience in San Diego, she moved to Birmingham, UK, because accepted for a residency program at the School of Jewellery. During this time she kept experimenting with the mokume gane technique and developing her jewellery collections. Currently, she is based in Berlin, where she is growing roots and works as a freelancer jewellery designer.

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Designer — Artist

Jennifer Bronson

Jennifer's jewelry often incorporates unconventional materials to create a graceful industrial feel. As a native of Detroit her aesthetic is unavoidably one of deconstruction and mechanics coupled with a love of happenstance, repetition,and re-purposing.

Her work often uses techniques like sandcasting to expose industrial materials in a different light.

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Designer — Artist

Joanna Tofilo

Joanna Tofilo was born in Bialystok, in Poland. She graduated with a degree in Design from the Academy of Fine Arts in Gdansk in 1996. After her studies she worked as the chief designer at the well-known, legendary polish jewellery company Polsrebro and after that as a TV set designer.

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Designer — Artist

Mi-Ah Rödiger

Living in many different places throughout her life, Mi-Ah Rödiger always found comfort in a sense of transcendental beauty which she wants to convey in her creations. The world often seems grey and meaningless to us because we have forgotten how to perceive the beauty and the wonders it holds. Our perception, influenced by everything we see and experience, determines our reality.

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Designer — Artist

Sibilla Santucci Jewellery

Sibilla Santucci is an Italian contemporary jewellery designer and maker based between Florence and Berlin. A native of Florence, Sibillia graduated from the Polimoda Fashion & Design Institute, later specializing in Contemporary Jewelleryat Alchimia Jewellery School.

All her pieces are handmade, unique and limited editions realized in metals such as silver, gold, copper and preciousand semi-precious stones.

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Berlin —
Prenzlauerberg

What If welcomes a wide range of customers, from wedding ring hunters to contemporary jewellery art collectors and fashion jewellery lovers.

Come say hi and checkout our latest collection.

Pappelallee 12
Prenzlauer Berg
10437, Berlin

What If studio Prenzlauerberg